Targeted by many environmentalist for its environment wrecking Land Rovers, buyers of the new 2007 Land Rover models would have to pay GBP85-GBP165 to compensate for the CO2 emissions produced by their vehicle. The figure has been calculated taking the emissions level for each model and based on 15,000 miles a year.



The program is the largest emissions offset program and the most inclusive program undertaken by a UK automotive manufacturer. Engineers from parent Ford’s R&D centre at Gaydon in Warwickshire will work on the program. It will be administered by a governance committee and run by Climate Cares and comprises two units-first, offsetting emissions generated by the two vehicle assembly factories in Britain; second, means for customers to offset emissions emitted by their vehicles.



Land Rover believes the scheme could offset over two million tonnes of CO2 over the pilot period, which runs till 2008 end. The figure is equivalent to the output from 125,000 homes in the same time.



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