With personalized services being offered by almost all companies, right from advertising to medicine, cars wouldn’t be left behind would they? Ferrari has been receiving requests and pleadings from scores of customers to have a custom built car for themselves. The funnier part being most customers think their concept would be mass manufactured. With this being the situation, top-level executives decided to do what folks at other industries do, offer custom built cars. Now the Ferrari fan can provide a theme, design and if his cheque clears and if his concept is workable on an available chassis, voila, the car is manufactured and given to the crazed customer. All this comes at a price of course. For about 2 million euros, you get a custom built, personalized Ferrari. The catch is, you cannot have a SUV or a Ferrari mini van. Seems like many would be queuing up at Ferrari headquarters with designs and concepts and of course, a fat cheque.

Via: YankoDesign