Gasoline, the word is instilling a kind of subdued trepidation amongst every American, specially an American who drives a truck. This ain’t an unfamiliar thing with the manufactures too. There is no respite for anybody and even if the government talks big time, the situation is crystal clear.
The country still needs trucks that are heavy duty in the real sense, but then the present gasoline, call it tyranny, leaves very few radiant options available for the manufacturers. It’s what the gods want! In those roman words, Diesel is the only alternative.
It’s always easier said than done for we know the potential of the aforesaid option but a lot goes into revamping the entire production technique beginning with the engine. We all know the present state of the American auto majors and at this instant, the cost involved in doing the things all over again is firstly not a discreet possibility and secondly a very risky option.
If the auto majors opt not to adapt to the changes, we all know what the consequences could be. It’s a kind of nowhere to hide an nowhere to run situation as diesel would see fuel efficient trucks thronging the market in a few years, with Ford already taking the lead by announcing a turbocharged diesel engine for the darling F-150 and others showing keenness in similar ventures.
There is one aspect though which can’t be left untouched whilst talking about diesel, global warming. Diesel variant versions were chucked out of the market as they did some serious damage to our surroundings and we now talk about there evident redemption. The environmentalists lobby would eat up the automakers for adding to the global damage and there would be vibrations in the Senate, envisaging a plethora of new problems for the auto giants.
I call it the unconquered American segment as it is the only segment where American names appear above the Japanese or the Germans but the same wont continue to prosper if diesel is what they want to opt for.
It has to be green first and then efficient for a vice-versa procedure could see no American names in this segment too as the Japanese are good at evolving techniques the correct way. Their understanding of the American auto industry cannot be panged for otherwise they wouldn’t have captured the other segments with effortlessness.
Image: Sitnews
