Fait Automobiles are all set to have a wide-ranging stand packed full of attractions at the 62nd Frankfurt Motor Show. The stand is divided into three themed areas, each distinguished by one of the colours in the Italian flag.
The green area exemplifies Fiat’s commitment to the environment. The white area aims to attract the public with the spirit of the ‘new Fiat’ embodied in the Fiat 500 and the red area reflects the passion for racing under the banner of the Abarth scorpion.
The Green Stand
To start with the cars displayed in the green area of stand, which signifies that the protection of the environment is an essential aspect of the development of all Fiat models, the Panda Aria concept car confirms the brand’s determination to analyse novelties in its search for innovative ways to limit polluting emissions and CO2 levels by accomplishing a record result of 69g/km.
The next comes the Panda Climbing and Multipla Natural Power 360° Special Edition, ambassadors of the broad, comprehensive Natural Power range of cars with petrol/methane dual fuel engines. And finally, the Grande Punto and Bravo equipped with the brand new 120 bhp and 150 bhp 1.4 T-Jet engines which have marked the best example of Fiat’s research in the field of conventional engines developed specifically to reduce the environmental impact.
Earlier in 2005, Fiat won the best European brand for the abatement of CO2 emissions and in 2006 the Group achieved an 18% reduction on 1995, and that same year, 55% of all the cars sold by the Group had emissions below 140 g/km, while 13% were below 120 g/km. On the basis of these results, and regardless of decisions taken by the European authorities, Fiat Automobiles is committed to reaching the lowest average pondered level for CO2 emissions for its cars by 2012.
Fiat aims to achieve this goal by a programme of targeted intervention to its engines, transmissions and cars. The programme also foresees the structural adoption of Stop&Start, which reduces fuel consumption by over 10% in the urban cycle.
At Frankfurt, public will be able to examine other devices and systems encouraging to eco-compatible driving. For instance, the brand is the first carmaker to propose sophisticated software that analyses driving styles and offers advice on how to drive in a more ‘eco-friendly’ manner. The customer’s driving style can be recorded through the USB port of the versatile Blue&Me® system and transported to a digital environment using a USB pen drive. The buyer can also scrutinize the consumption and emissions of all his trips in detail, receiving advice about how to drive so as to have less impact on the environment.
The White Stand
The second area of the stand is dedicated to the brand new Fiat 500, which is making its first appearance at an International show after its exciting launch in Turin on July 4. The car, which is a true manifesto of the ‘new Fiat’, is being offered in a ‘highly original manner’.
A replica of the Fiat 500 has been created which the company claims to be five times larger than life, on which a circuit has been prepared with a soundtrack, lights and special films where five examples of the new model circulate continuously:
Two in the Sport specification with the 100 bhp 1.4 16v engine, two in the Lounge specification (with the 1.3 Multijet and 1.4 16v engines) and finally a Fiat 500 Pop powered by the 1.3 Multijet.
With colourful bodywork that is perfectly in line with the spirit of the new model, the five Fiat 500s will create an entertaining merry-go-round, which the public can also take part in, driving one of the cars.
The Red Stand
Finally, the third hub of the Frankfurt stand is the Abarth world with the maximum expression of sportiness, technology and tradition. Painted all in red, this area with a passion for racing, hosts the Grande Punto Abarth S2000 and a prototype of the Grande Punto Abarth with the ‘essesse’ (Super Sport) booster kit, making its world debut.
The New concept reveals a blend of car styling and dynamics. This includes a lowered suspension kit and uprated brakes. From outside, it features a chequered flag sticker and sports alloys. The production-ready racer will be competing at the 2007 Italian Rally Championship. The Model sports a 270hp (201kW) 2.0L engine with an all-wheel drive system.
Fiat at the 62nd Frankfurt International Motor Show Picture Gallery
Courtesy: Fiat
