The deal for Jaguar and Land Rover seems to be around the corner. According to latest reports, Ford is likely to name Tata as the favoured bidder for premium British marques. Indian company Tata is a front runner in the race that also includes another Indian company Mahindra & Mahindra and investment firm One Equity.
Tata already has the support from labour unions in Jaguar and Land Rover, and is likely to shell out nearly $2 billion for these marques. The Indian company also has Fiat to guide it through the process and can learn a trick or two in managing European brands from them. Tata has said that the three UK factories from both the marques will be retained, and from the goodwill and image they enjoy in South Asia, it is likely they will keep up to their word. What remains to be seen is if Tata can turn the sinking fortunes of these two marques, especially Jaguar.
[Source: TimesOnline via Autoblog]
