When it comes to innovating a vehicle, automakers really want to avoid the word ‘retro’. Ralph Gilles, Chrysler Group Vice President of jeep, truck and component design says that it is an evil word, which hints at the designer’s lack of creativity and therefore banking on the past. So all of them prefer the word ‘heritage’ to the ‘evil word’.



When Ford Motor Co. redesigned the Mustang, the goal wasn’t to produce an exact copy of the original Pony car. The designers were interested in proportions, which are the basis for deciding the make of the car and not just a recreation of the car with new materials.



Even the Camaro, which is redesigned often, came to be what it is today not only by going back to 1969, but with finer improvements, which is not retro, but heritage and futuristic.



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