Honda has done pretty well for itself in the past decade of so and the major brand has done all it can to compete on world market with all splendor and pomp. Honda is a brand that has already made a huge niche for itself in the world of automobiles already and now it is only taking that as step further with a brand new brand that is all set to sizzle us with its glitz. Honda is making another brand under them called the Li Nian. The Li Nian brand will be for and by China. Honda is going along the footsteps of Toyota, which has done the same thing with the Scion in the US and some countries. This is probably not such great news for all of us, but the Chinese would surely be elated with this.
Honda is doing this with the joint venture with Guangzhou Honda Automobile in China. But the fact that Japan, the main house of Honda, Li Nian will only be sold in China. The brand may never step out of Honda, but in places like India, Brazil and Malaysia, this brand can be a success provided, the “by Honda” sign is available. The car looks pretty good and the prototypes are not too bad at all.
Li Nian will provide stylish, affordable vehicles at the start of the new decade. The Li Nian brand is based on the wills of the Chinese venture, Guangzhou Honda. The new concept is a hatch based on the Fit platform and will be powered by a 1.8L Fuel efficient engine and that too at an affordable price. It will also be interesting how well China eats up this new model. You would not bet too much against it though!
