Going beyond their partnership within Spain, 2 times French Open winner Rafael Nadal will represent the Korean carmaker, Kia as a global brand ambassador to promote its ‘exciting & enabling’ brand value. For this, the irresistible 20 years old, will appear in Kia’s global advertising campaigns in TV and print media until 2008. In addition to that, he will also take part in various programs held by the automaker.
Rafael Nadal said:
I am delighted to have this opportunity to represent a world-class automaker such as Kia. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court.
Jung-Moon Park, Senior Executive Vice President and COO of Kia Motors, said:
Rafael Nadal, with his dynamic, exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our ‘exciting and enabling’ image worldwide.
Right choice, which Nadal is! I am sure the young man would be able to weave magic for Kia as powerful as he does in court.
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