‘The Passionate Pursuit of Perfection’, this is the Lexus Motto in the US and to ascertain the degree to which Lexus has succeeded in accomplishing the Motto and the Perfection, one just has to go through the statistical data that reveals the awards doled out over the last decade.
The discovery would reveal that it has been Lexus all the way, because they have been passionate in whatever they have done and the results are there to speak for them. To add to their honor their Flagship Luxury Model, The LS460 Sedan has grabbed the World Car of the Year Award at the New York Auto Show 2007.
It was closely rivaled by the new Audi TT and the Revised Mini Cooper but the latter two eventually lost owing to LS 460s standout build quality, reliability and luxurious ride. The triumphant model simultaneously exhibited new technologies which will feature in all Lexus models just like its rival, Mercedes S Class.
Audi TT must have missed out on the Car of the year award but the RS4 from them did manage to win the ‘Performer of the year’ award which would definitely pick the Audi Spirits up because the Ride Quality and the lack of steering feel had been the Audi facets condemned in the recent past .
Mercedes had to content with the World Green Car of The Year Award for its Bluetec diesel technology. Audi made a double as the Audi TT eventually did win something by capping the World Car Design Award for the Design Renaissance incorporated in it.
Lexus is the brand name for the luxury cars produced by Toyota which again symbolizes the Yellow Race Supremacy; it is an American Auto Show and yet again a Non-American, more significantly an Asian brand bags the coveted title. It is something which we should get used to and the time has come when all of us stop referring to it as a phenomenon establishing itself, it is already grounded.
Automotive :Image Credit :PopularMechanics
Via : Motor Authority
