Our favorite subcompact MINI has already graced our roads for 5 years minus 6 days... on July 7th it will reach its Fifth Anniversary and boy, aren’t we all happy for MINI!
The car has sold over 800,000 pieces around the globe in over 70 markets, and received titles and awards from the best of the industry. Its fan base is strongest in UK - sold a record 44,770 pieces there last year. Next comes America, and third Germany.
Andy Hearn, MINI UK General Manager, said:
MINI’s instant UK hit has been mirrored around the world, from South Korea to Spain, the US to China. The car’s design, great driving dynamics and ownership experience set it apart from the competition. Five years on, MINI is still winning group tests against new competitors, and quality and safety are second-to-none.
Dr Anton Heiss, Managing Director BMW Group Plant Oxford, said:
It is not just the high quality of vehicles produced here but also the customer focus and production flexibility that have played such a major role in the car’s success. Year-on-year we have produced record production figures. The 100 million pound investment programme currently underway will allow us to increase production flexibility and capacity further and meet the growing worldwide demand for MINI.
To add to its eight popular models (MINI One, MINI One D, MINI Cooper, MINI Cooper S, MINI One Convertible, MINI Cooper Convertible, MINI Cooper S Convertible and MINI Cooper S with John Cooper Works GP Kit) two new MINIs - The MINI GP and MINI Concept London – will debut at the London International Auto Show. The concept MINI is a modernized 1960s Mini Traveller that will be produced within the next three years.
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