The Rebel is a unique customizable B-segment concept car that is aimed specifically at the youth and their mindset. Winner of the Best Lifestyle Interior and Best Personalized Interiors prizes at the 2007 Interior-Motives Awards, the car was created by Coventry University MA Automotive Design graduates Kazunori Inomota, Edward Stubbs and Mujammil Khan-Muztar.
Looking to incorporate aspects of the Japanese ‘Harajuku’ gangs - where teenagers create their own fashion to deliberately try to stand out from their peers - and Toyota’s youth-oriented Scion brand, the design focuses on social interaction, functionality, and the relationship buyers have with personalized products.
MySpace on wheels: the Rebel car concept
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Recently, I got the rare opportunity to interview the adept designer Leonid Lucenko who is a Venezuelan lad. Born on 24th August 1983, Leonid came up with the unique concept of SPIRIT- an electric vehicle that is emission free, but the fact that renders this concept an element of uniqueness is that this EV is a cross between a bike and a car.
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