In cities across Europe, a steel gray Hummer H3 carrying the Calvin Klein steel logo can be spotted. The Hummer is on a mission to help launch the new Calvin Klein Underwear steel collection.
To celebrate the launch of the new collection for men and women in UK and Spain, a consumer will walk away with a Hummer H3 luxury SUV. This Hummer has been to a lot of major cities across Europe and will soon reach The Hague and across major centers in Germany.
I find the idea a bit funny, though giving away a Hummer to a consumer makes great marketing sense; but Hummers campaigning for underwears... That’s odd!
