A bizarre Australian road safety campaign can put the drivers there in a tight spot. Speeding in Australia can amount to have your manhood mocked, courtesy a £800,000 advertising campaign dubbed ‘little pinkie’.
The punch line of the campaign is, ‘Speeding: no one thinks big of you‘. Television, poster and online campaigns show women crooking their fingers at young men going fast.
The campaign aims to cut speeds of young men in powerful cars and it has posted good results with 60 percent young males saying that the campaign made them give a thought to their driving behavior! Strange things happen in Australia, if you go there, we recommend that you keep your feet off the gas pedal.
To view the video on BBC World, click here.
[Via: Pistonheads]
