• Audi tunes models ready for the new iPhone
• Full functionality of the mobile phone guaranteed
Audi and the iPhone - high technology in a perfect design. Even at the time of its launch, the first mobile phone from Apple can be used in all Audi models. The big seller in the U.S. (more than 270,000 phones sold in the first 30 hours)is eagerly awaited in this country too. According to a survey, every third Apple fan would definitely like to buy the phone and, what is more, ‘right away’.
Audi and Apple have been working closely to ensure that the full functionality of the iPhone is available in most Audi models. The only requirement is the mobile phone preparation with the Bluetooth interface, optionally available in all Audi model lines. Alongside the standard hands-free functions (accept/reject call/hands-free), the mobile phone preparation supports the display of the signal strength and the provider’s name, in addition to the transfer of the telephone directory including the icons ‘Work’, ‘Home’, ‘Mobile’ and the call lists.
In addition to making telephone calls, the Audi music interface (available as an optional extra for the A5, A6, A8 and Q7) allows customers to enjoy the iPhone’s music playback function in supreme quality via the in-car sound system. What is more, thanks to the Audi MMI, customers can navigate conveniently through their music compilations by artist, track title, playlists and genre - in exactly the same way they are accustomed to from their iPod.
[Via: Audi]
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The iPhone has been one of the hottest items to acquire over the last year, and Apple has begun its takeover of the smart phone market with it. Currently, the iPhone is sold through AT&T, the sole service provider for it, Best Buy, and Apple stores. Apple is looking to add a new partner in its distribution of the iPhone – retail giant Wal Mart. Wal Mart has been looking to stimulate its consumer electronics sales, and is rumored to be on the cusp of adding the iPhone to its roster of mobile phones that they offer. Apple is said to be preparing a Wal Mart edition of the iPhone to hit shelves in the stores by just after Christmas. The iPhone, which retails at $199 for the basic edition, so far comes in 8 and 16-gigabyte models. The rumor is that the edition about to be sold at Wal Mart will only carry 4 GB of storage, and will retail for $99, half of the basic edition that is currently offered. Another rumor is that the basic model will arrive at Wal Mart instead, at a discount of only $2, so it will sell, with a 2 year AT&T plan, for $197 instead of the customary $199. (Not rolling it backs TOO far, I see.) The idea is that if Wal Mart carries the 4 GB phone only, it will move mass units without undercutting the market for the 8 and 16 GB models. Wal Mart is starting to bring in third party advisors to educate their staff and consumers about late model technologies, in anticipation of the event.
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