Vauxhall’s new mid-size model will debut at the British Motor Show at London in July 2008. GM hopes the new ‘Insignia’ badge will carve an upmarket identity for this important car. The company promises that the vehicle will come with the best in environmental technologies and driver pleasure.
In the words of Alain Visser, Chief Marketing Officer, General Motors Europe:
Dynamic performance is one of the Vauxhall brand’s core values. In the new Insignia, this defining characteristic is realised by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia’s level of comfort and environmental friendliness is unrivalled even among considerably more expensive competitors.
For now, GM has revealed just a teaser shot of the car that just shows its badge and rear light cluster. And oh, there is a teaser video as well, in which the automaker takes a dig at spy photographers.
[Source: GM]
