Volkswagen is back in Hollywood with the next chapter of the ‘Bourne’ series. Volkswagen cars will shine in the suspense filled action thriller, ‘The Bourne Ultimatum’.
Volkswagen will use The Bourne Ultimatum as a marketing platform worldwide; more so in the US where the movie will work as the lead communication tool for the launch of the new Touareg. The Golf GT Sport will also flex its muscles alongside the Touareg in the movie.
Touareg and Golf GT Sport star in a number of action and chase sequences. Reportedly, the crew was pretty impressed by the features and performance of Touareg, which features in the climatic chase scene as well.
Different markets call for different advertising strategies; different markets advertising campaigns will revolve around the Golf GT Sport and the Touareg. Camera .... And ....Action for Volkswagen.
[Courtesy: Volkswagen]
Volkswagen stars in ‘The Bourne Ultimatum’ Picture Gallery
